2009 Mid-Atlantic Capital (MAC) Conference Welcomes Breakfast Keynote Speaker Seth Godin

Business Week’s “Ultimate Entrepreneur for the Information Age,” Seth Godin is a best-selling author, entrepreneur and agent of change. Named one of the top 21 speakers for the 21st century by Successful Meetings Magazine, Godin draws on his best-selling books and years of being a marketing pioneer to bring audiences of all kinds to their feet.

Godin’s latest book Tribes: We Need You to Lead Us is already a best-seller. It argues that leadership is the best marketing tactic to any organization. In a world that’s getting smaller by the day, it’s the leaders that have the ability to make things happen and do the most good.

In his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow” — an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.

Don’t miss the opportunity to have Breakfast with Seth Godin on Wednesday, November 4!

Visit www.macalliance.com to register for the event! Special discounted rates are available to qualified attendees. Further information is available online.